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On Sale NowWrangler Mens Jeans508369 638501 649539 737013 Wrangler Ladies Jeans273327 495121 527338 695460 to top |
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Bestsellers242695 747498 747510 742370 758377 to top |
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WranglerFrom the working dungarees across daredevil rodeo fashion to the authentic lifestyle denim brand with Outdoor SpiritJeans are in all wardrobes. They are the most democratic piece of clothing in the world and like no other charged with myths and images. The blue jean always reflects a life of freedom and adventure. Denims that tell a story get the best seat in the closet and become real favorite pieces of clothing. In any Wrangler Jeans one of the longest and most emotional stories a piece of clothing can tell is included. Builded on a foundation of over a hundred years of experience ideas, visions and Denim - Collections arising at Wrangler for the here and now. For fans of authentic, relaxed denim looks beyond rodeo romance and fashion Chi-Chi.  1897C.C. Hudson leaves the Spring Hill Farm in Williamson County, Tennessee and seeks his fortune in the booming textile town Greensboro in North Carolina. In an overall factory, he first sews on buttons at a daily income of 25 cents.  1904The factory is closed and C.C. decides to make himself independent. With the help of his brother, he purchased several sewing machines from his old employer, and moves into his own loft in downtown Greensboro above a grocery store. The new foundation is given the name Hudson Overall Company. The production is done by farmer women which are sewing together the denim overalls from finished pieces of fabric in their homes. 1919C.C. and his brother bare building their first factory called Blue Bell to meet the rising demand. The name comes from a bell that C.C. Hudson has been presented by a group of railway workers, all of whom buy regularly denim overalls from him. Like everything else in the factory, the iron bell was covered with blue jean dust after a short time.  1936Blue Bell introduces the Super Big Ben Overalls, which are made of 100% preshrunk tissue. A special procedure reduces the shrinkage to less than 1% (before that jeans were shrinking up to 10% when washed). A new quality standard for the entire industry has been created which is still in place today. 1940Due to the war, denim runs into short supply. Blue Bell focuses on the production of military uniforms for American GIs. 24 million khaki pants and shirts are produced until the war ended in 1945, representing a complete outfit for every U.S. soldier. 1945Blue Bell introduces the "Qualitag": a small booklet which is attached on each garment and should appeal to the whole family. With care instructions, a return guarantee, a fittign explanation and a comic strip for collection for the kids.  1946Blue Bell hires the famous Western-Tailor Ben Lichtenstein, also known as Rodeo Ben for the development of a denim collection for cowboys and rodeo riders. Rodeo Ben had hitherto been known as a tailor and designer of stage and screen outfits for Western stars, country musicians and rock and roll icons such as Bill Haley. In a contest of ideas among the employees the first Blue Bell Jeans got the name "Wrangler". The term for a cowboy at work.  1947After 12 jeans prototypes have been designed, tested and rejected, Blue Bell finally launches the Wrangler 13MWZ on the U.S. market. The Men's Zip Fly Jeans is promoted by daredevil rodeo legends like Freckles Brown, Bill Linderman and Jim Shoulders. In the rodeo scene Wrangler jeans quickly became a coveted must-have. 98% of all rodeo riders and cowboys swear by them and appreciate their functionality, their durability and now also the stylish new fit. Through the world of cowboys the former workers pants also receive a touch of sexiness. 1949The first Wrangler "Jeanie" for ladies is introduced, initially with "decent" zipper on the side. 1952The 27MW denim shirt enters the market, which is worn in many spins and TV appearances by the film star and style icon Steve McQueen. Characteristic elements of the "Steve McQueen" shirts are the sloping front pockets and the close-knit seams.  1962Blue Bell opened the first factory in Europe in Belgium - the start of a very successful launch of Wrangler in Europe. 1965Allen Ginsberg creates the keyword flower power as synonymous for the hippie movement. The favorite jeans is the Wrangler "110010", a painted and stitched jeans that captures the spirit of a whole era. 1966The U.S. news magazine Newsweek ran a cover story which coined the word "teenager". The cover shows a girl on a motorcycle in a crisp, white Wrangler jeans. Wrangler becomes a symbol of a youthful lifestyle, characterized by gentle rebellion, rock music and fun. 1972Wrangler goes Japan! The worldwide jeans boom reaches a new dimension and Wrangler sold 10 million jeans in the Seventies typical Used Look Style to Japanese teenagers. In Europe, the Wrangler Bell Bottoms in different colors and materials becomes the hit of a generation.  1986Blue Bell merged with the VF Corporation from Pennsylvania, laying the foundation for the global success of the original American outdoor denim brand Wrangler.  1996Every fifth pair of jeans that is sold in America, is a Wrangler jeans. 1997Wrangler celebrates the 50th Anniversary of the legendary 13MWZ with a limited collector's edition. 2004For the 100th anniversary Wrangler is launching its premium denim collection Blue Bell. True denim lovers recognize the authentic collectibles from the bell on the back pocket leather patch. 2007For the women's collection Wrangler is working together with a number of internationally renowned female artists. Among others the graphic artist and manga illustrator Aya Takano designes a section for the Blue Bella Story. 2006Wrangler cooperates successfully with 20th Century Fox, which was filmikng the turbulent life of singer/songwriter legend Johnny Cash with Joaquin Phoenix, under the title "Walk the Line". The European film premiere in London has been celebrated with an exclusive gig of hip British bands.  2008Under the slogan "We Are Animals" Wrangler ties in with the rich past of advertising including Names like Spike Jonze, Jonathan Glazer and Frederik Bond. 2010Wrangler presents a new campaign under the "We Are Animals" flag: "Red" celebrates powerful, raw and instinctive, the most primitive human drives. Men and women, caught in the heat of the moment, drenched in red water or caught by a wild, earthy vortice of dust. The advertising themes reflect the spirit of the original, American brand expressively and authentic. The campaign is reminiscent of the animal heritage in all of us and of the strong brand DNA of Wrangler. Naturally ,pure, instinctive and spontaneous. No limits, unconventional, demanding for attention. Even today, the rich heritage is basis of every Wrangler collection. Typical, traditional elements are still on the jeans: branded buttons, Back Pocket Leather patch with Wrangler logo, flat copper rivets, W stitching on the back pockets, the Rodeo Ben watch pocket, double outer seams and seven belt loops. It Girls with a good tast like Chloe Sevigny, Roisin Murphy, Blake Lively and Cheryl Cole or fashion knowers like David Beckham know to appreciate this and are avowed fans. to top |
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