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On Sale - New items - Bestsellers - About the Brand |
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On Sale NowMustang JacketsMustang Mens Jeans657555 Mustang Ladies Jeans505246 to top |
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New ItemsMustang Shirts Long-Sleeveto top |
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Bestsellersto top |
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MUSTANG JEANSHERITAGE MUSTANG, the denim and lifestyle brand. Founded in 1932 in a small town in southern Germany, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands.  Today, it sells its products all around the globe. The story recounting how the founding family started in the denim business is legendary: Albert Sefranek, the head of the company at the time, got his hands on the company's first pattern in 1948 by trading six bottles of schnapps for six pairs of American jeans. Since those early days, MUSTANG has made millions of items of clothing, and made fashion history. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world. The key to the company's success lies in its innovation and creativity, and in its honest denim philosophy. PHILOSOPHYMUSTANG is not targeted at any particular demographic group. Instead, it is aimed at style-conscious consumers who embody the spirit of the brand - who love it and live it. The brand philosophy and the company culture are defined by the brand values "authentic", "true" and "honest". The brand statement, "MUSTANG - true style since 1932" is reflected in the high standards expected from staff and suppliers, and, in turn, in the high expectations of the company's customers. to top |
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